Okay advertising executives here’s a freebie. Content producers, TV shows especially, are leaving a lot of money on the table because of the fact that they haven’t changed their business model to the realities of the internet.
Old model: I desire to observe a tv show. I look through the tv guide to find it. Take time out of my schedule to observe it when it airs on tv. I sit though tons of commercials as well as enjoy the show.
Users Revolt: I desire to observe a tv show. I search on behalf of a torrent. I download it as well as observe the show when I desire with the commercials edited out.
Hulu has done a great job of making tv available as well as still generating ad revenue. They give the viewer the flexibility to observe the show when they desire as well as since it’s in streaming video format, there’s no lag time - one can start enjoying the show immediately.
I was watching some shows on Hulu last night as well as realized a great opportunity. Some food ads were operational as well as I was hungry. Unfortunately, the restaurant being advertised was not even available in city I live. Even if it were available, it would have been closed. Hulu should present restaurant ads based on location (easily seen from ip address) as well as time. They could take it a step further as well as provide the local phone number to place an order. Even better, though, would be a one click option which would utilize voip to call my cell phone as well as the restaurant as well as connect us two parties.
By data mining the ad responses as well as using pattern recognition software, each ad would be more relevant to me as well as should thus command a price on behalf of advertisers since it has a higher probability of resulting in a sale. This would also improve my viewing experience since I’m not watching some ad totally useless to me (like tampon commercials).
Using short, non-annoying ads that tightly link the consumer as well as advertiser (like my restaurant suggestion) would take a lot of thunder away from the whole ‘piracy’ deal. Get creative, put your customers first, as well as let the old business model die like the dinosaur it is. No amount of government lobbying or silly ISP lawsuits shall take back the ‘good old days’ of tv shows operational on a schedule set by media companies.
So there you go. Quit crying about pirates as well as start making money.